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St. John's Farmers' Market highlights women-owned businesses with special event

For the second year in a row, the St. John's Farmers' Market held a special market showcasing female-run businesses. For vendors, the market offers a platform for their products — and a supportive network of female entrepreneurs.

Special market held Sunday in honour of International Women's Day on March 8

Tables are set up inside a big hall. Three tables can be seen in the foreground, with products on the tables and people sitting behind them.
The St. John's Farmers' Market held its second annual Women-Owned Businesses Market on Sunday. The event was organized to honour International Women's Day, which is marked on March 8 every year. (Henrike Wilhelm/CBC)

For the second year in a row, the St. John's Farmers' Market held a special Sunday market in honour of International Women's Day on March 8..

Almost 50 businesses took part, as well as food vendors and live performers.

The market's administrative assistant, Theresa Murphy, says the farmers' market aims to promote diversity, so a special event to give a platform to these vendors is important.

"It's only in recent history that women have been able to have credit cards in their own name, take out business loans, that sort of thing. They don't have the historical privilege of access to all these sorts of resources that straight white men would have had access to," said Murphy.

"It's really amazing for us to have the opportunity to give space to women and gender-diverse-identifying folks to showcase their talents."

A young woman smiles for the camera. She stands next to a poster that's taped on a pillar and reads "March 5th, 10 a.m.-2 p.m., Women-owned businesses market".
Theresa Murphy, the administrative assistant at the St. John's Farmers' Market, says the interest from vendors in the Women-Owned Businesses Market has been 'overwhelming.' (Henrike Wilhelm/CBC)

While female vendors already make up a great proportion of businesses on a normal market day, said Murphy, the market also featured gender-diverse vendors, such as transgender or non-binary entrepreneurs, who face many of the same barriers.

"It's really important for us to make space for all kinds of intersections of gender, race, physical ability," she said. 

"All the ways that we can help uplift one another, and the more we support one another, the better it is."

Vendors' interest in the event was "overwhelming," said Murphy — so much so that some businesses had to be wait-listed. Those who were able to snatch a spot offered a range of goods from soaps to jewellery to paintings.

Tanya King of Karen's Woodworking was also there, selling home decor items made from kiln-dried hardwood.

A regular vendor at the farmers' market, King said she loved the idea of selling her products among fellow female entrepreneurs.

A middle-aged woman smiles for the camera. Next to her on a table are two wooden cutting boards on stands.
Tanya King, co-owner of Karen's Woodworking, says the market offers female and gender-diverse vendors a chance to talk about shared barriers. (Henrike Wilhelm/CBC)

"It's very empowering. It feels great. It's a great energy," said King.

"We love that the farmers' market does this event. And they take the time to source out the female businesses and host them here in this inclusive space, so it feels really good to be part of that."

Being female woodworkers, said King, both she and her business partner have felt barriers — and prejudice — as entrepreneurs over the past 10 years.

"We felt like we had to prove ourselves. How many times do we get questions of, 'Do you make this? Do you do this? You and your husband must do this?' All those odd questions," said King.

"It has changed over the past five years that we've been at the farmers' market. We don't get those as much because we're a little bit more well known now. But definitely in the beginning, starting out as women, not only in business but in the woodworking business — yeah, there were definitely some barriers."

Even with more opportunity for women-run businesses than before, she said, it remains important to showcase female vendors. The event at the farmers' market, she said, enables women to have a supportive network in which they can share their experiences as well as advice.

"We get to have that community where sometimes you do share the same struggles," said King.

"So it's nice to have someone to debrief with and to just chat about it and feel like you're heard because other people are going through the same thing."

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ABOUT THE AUTHOR

Henrike Wilhelm

Journalist

Henrike Wilhelm is a video journalist working with CBC's bureau in St. John's. Her primary focus is on stories about health care and social justice. She can be reached at [email protected].