Magic mushrooms, 'menopositivity' and mind-bending product names

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Decoding long product names

Ever wondered why some products have such wordy names? Like — stretchy skinny high-rise acid wash ankle jeans.

You can thank something called Optimal Distinctiveness theory. Paul Havaardsrud explains why long-winded product names make us feel like we belong to a club — and why we'll pay more to be members.

Cost of Living5:01'Anti-aging' is out. 'Menopositivity' is in.

'Anti-aging' is out. 'Menopositivity' is in.

Women over the age of 45 make up 45 per cent of the female population in Canada.

Their numbers are growing, and so is their buying power. Jennifer Keene looks at the explosion of companies, mostly owned by women, targeting this demographic with a more "menopositive" message. 

Cost of Living9:41How a Calgary company hopes to become a psychedelic unicorn

Meet the Calgary company hoping to be a psychedelic unicorn

Dany Motyka has been in love with psychedelics ever since his first acid trip in high school. Now, he and a partner have launched Psygen, a Calgary company hoping to cash in on the emerging therapeutic potential of shrooms.

CBC reporter Reid Southwick asks whether psychedelics could be the next big thing in the investment world or just an acid flashback in the pan.

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