'Anti-aging' is out. 'Menopositivity' is in.
Women over the age of 45 make up 45 per cent of the female population in Canada. Their numbers are growing, and so is their buying power.
Why targeting the wellness needs of women 45 and up is smart business
Working women going through menopause share a few things in common. One of them is money.
And companies are noticing.
- The Cost of Living ❤s money — how it makes (or breaks) us.
Catch us Sundays on CBC Radio One at 12:00 p.m. (12:30 p.m. NT).
We also repeat the following Tuesday at 11:30 a.m. in most provinces.
Jennifer Keene looks at the explosion of companies targeting an older demographic of women, with a more "menopositive" message.